
Results-driven B2B marketer with deep expertise in internal communications, event management and social media administration. Passionate about building strong brands, creating engaging experiences and developing successful strategies that resonate. Eager to collaborate with teammates and bring vast creative marketing experience to a forward-thinking organization.
Event Management | Event Marketing | Social Media Management | Strategic Partnerships Brand Building Data Analysis | Content Creation | Marketing Strategy |Copywriting | Internal Communications | Employee Engagement| Lead Gen | Editorial Calendar Development
Negotiated $4,000 in cost savings by effectively managing external vendor relationships.
Crafted a targeted social media campaign that achieved 6,305 impressions and a 7.95% engagement rate over four weeks.
Achieved the first-ever event marketing client win and increased booth attendance by 15.19% from 2023 to 2024
Marketing Communications Coordinator | Apex Benefits
Played an integral role in driving successful event marketing campaigns, resulting in increased brand awareness, B2B sales, and booth attendance. Managed inventory, developed internal content strategies and oversaw strategic partnerships. Led social media management and content creation, and successfully planned and executed internal and external events.
August 2022 — August 2024
Pro Bono Graphic Designer | Greencastle Parks & Recreation
Successfully designed a captivating logo for the Greencastle Parks and Recreation Department, thoughtfully incorporating key elements of the local community to capture the unique spirit of Indiana. The logo effectively reflects the department's mission and values, while also creating a strong visual identity that resonates with residents and visitors alike.
January 2023 — April 2023
Marketing & Communications Intern | Apex Benefits
Consistently produced high-quality feature articles in AP style for both external clients and internal initiatives. Successfully managed and maintained social media presence on various platforms, driving increased engagement. Demonstrated proficiency in using industry-standard design and marketing tools to create compelling materials
January 2022 — August 2022
Graphic Design Intern | NAWBO - Indianapolis
Played a crucial role in the design and production of graphic materials for NAWBO's 2021 Visionary Awards Luncheon. Collaborated with team members to ensure the event's smooth execution and utilized their creative skills to develop visually appealing media that aligned with the event's theme and brand identity.
August 2021 — November 2021
Social Media Intern | Indianapolis Motor Speedway
Successfully collaborated with the Indianapolis Motor Speedway social media team to increase follower count and engagement during the 2021 running of the Indy 500, increasing follower base across all social media platforms by 1.34% — a net gain of 11,676 new followers.
May 2021 — May 2021
Poultry Superintendent Volunteer| Hendricks County 4-H
Successfully managed and operated the Hendricks County Poultry Show annually, overseeing event management, sponsorship solicitation and program coordination. Led monthly meetings to provide educational guidance on proper poultry care to large groups.
July 2015 — January 2022